Apple Inc. is reportedly planning to expand its lineup of desktop computers with a budget model called Mac Neo. The new device is intended to address the shortage of Mac mini units and attract users who do not need a powerful professional computer.

What Is Known About Mac Neo

According to sources, the Mac Neo will become the most affordable desktop model in Apple’s lineup. The device is positioned below the current Mac mini and is aimed at everyday tasks such as web browsing, document work, video streaming, and light multitasking.

Expected key specifications include:

  • A19 Pro processor — the same chip expected to be used in the iPhone 17 Pro series;
  • 12 GB of RAM in the base configuration;
  • Very low power consumption — about 35 watts;
  • A compact case comparable in size to the Apple TV 4K;
  • Two USB-C ports with speeds up to 10 Gbps;
  • Possible use of a colored plastic enclosure.

Apple’s Strategy

Using a mobile chip such as the A19 Pro instead of more expensive processors from the M-series would allow Apple to significantly reduce manufacturing costs and ensure more stable supply. At the same time, for the target audience—home users, office workers, and students—the chip’s performance is expected to be more than sufficient.

Although the Mac Neo would likely lag behind Mac mini systems powered by M-series chips in demanding workloads such as video editing, 3D rendering, and scientific computing, it would be well suited for most everyday use cases.

The expected price of the new model is $299. For comparison, the current Mac mini starts at $599. Such a large price gap could make the device attractive to budget-conscious users and to those currently considering low-cost Windows mini PCs.

Why Apple Needs This

Launching the Mac Neo would allow Apple to:

  • Fill the currently underserved niche of low-cost desktop computers;
  • Bring new users into the Apple ecosystem;
  • Reduce reliance on supplies of more expensive M-series chips;
  • Compete with compact Windows-based systems in the lower price segment.

In Brief

Apple is preparing to release a budget desktop computer called Mac Neo, which is expected to become the most affordable model in the Mac lineup. The device is rumored to feature an A19 Pro chip (similar to the one expected in the iPhone 17 Pro), 12 GB of memory, a very compact design, and power consumption of just 35 watts. With an estimated price of $299, the new model is aimed at everyday users who do not need maximum performance and is expected to help Apple expand its presence in the lower end of the desktop computer market. A release could take place in the near future.