All iPhone 15 models will have USB-C, which Apple will tout as a big win and innovation

September 5, 2023  12:19

Complying with the requirement of the European Union, Apple will switch from Lightning to USB-C charging system for iPhones, but during the presentation on September 12, it will advertise it as an innovation and will not even mention the EU requirements, Bloomberg journalist and analyst Mark Gourmet has said.

The EU has demanded mobile device manufacturers to switch to the USB-C standard by the end of next year. Apple decided not to wait until the end of next year and added the USB-C standard to all four iPhone 15 models, as well as the new AirPods Pro. “Apple will call this a big win for customers. Get ready to hear about the countless benefits of these changes,” writes Mark Gurman.

According to him, Apple will advertise the transition to USB-C as follows:

  • Customers will be able to use a single charging cable for iPhone, Mac and iPad;
  • In the case of new high-end iPhone models, this will lead to a revolutionary increase in data transfer speed;
  • In some cases, phones will charge faster;
  • Finally, the phones will be compatible with chargers used in billions of third-party devices.

"The company has an iron rule: when presenting a new product or communicating with the media, it always wants to act from a position of strength. Apple's keynote presentation will not mention the European Union, nor will it mention that the company has repeatedly criticized the EU's requirement for USB-C over the past few years,” Gurman wrote.

He added that these changes also have disadvantages for Apple:

  • Apple may lose some of its licensing revenue from accessory makers using the Lightning standard
  • It is necessary to allocate engineering resources and money for this;
  • Increased compatibility with the Android ecosystem makes it easier for customers to move away from Apple;
  • There is always the risk of a PR nightmare. When Apple switched to the Lightning standard in 2012, users were upset. There was also outrage that the company did away with the headphone jack in 2016.

Apple has officially confirmed that the fall presentation will take place on September 12 at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, USA. It will be held under the slogan Wonderlust.

The new devices will go on sale on September 22, and it will be possible to pre-order them as of September 15.

Earlier it became known that after the presentation of iPhone 15, iPhone 14 Pro and Pro Max will be withdrawn from production, the prices of other phones would be reduced.

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