DeLorean Labs, the official Web3 arm of the DeLorean Motor Company, announced on Monday the launch of its native $DMC token on the Solana blockchain—the brand's most decisive move toward the mass retail crypto market, reports Cryptoslate.

Wormhole and Sunrise Power the Bridge 

The integration is supported by the Solana Foundation and operates via the Sunrise gateway by Wormhole—a specialized platform designed to attract external assets into the Solana ecosystem while ensuring immediate liquidity and composability. Launched by Wormhole Labs in late 2025, Sunrise provides a canonical route for tokens from other blockchains to enter Solana's DeFi ecosystem from day one: they appear immediately on decentralized exchanges, in wallets, and on explorers without any friction.

Following the bridge launch, Solana users can now buy, hold, stake, and use $DMC across the ecosystem's leading platforms. Additionally, the token grants holders early access to upcoming releases of tokenized DeLorean vehicles and the right to participate in the company's governance—a model DeLorean describes as unparalleled. This marks the first time a globally recognized brand has given its community a direct role in shaping its future development.

From Sui to Multichain 

The $DMC token was initially deployed on the Sui blockchain, where DeLorean Labs built its initial Web3 infrastructure, including a blockchain-based reservation system for the Alpha 5 electric vehicle series. The reservation platform, launched in 2025 in partnership with the tech firm DRIVEN, issues each car purchase slot as an NFT that can be freely traded using USDC on the Sui network.

The expansion to Solana represents a multichain strategy aimed at capturing one of the largest and most active user bases in the crypto space. DeLorean Labs positions this move as opening access to "retail traders, DeFi users, NFT collectors, and RWA enthusiasts," who can now own a piece of one of the most legendary automotive brands in history.

Tokenizing a Brand in Practice 

DeLorean's Web3 efforts sit at the intersection of brand heritage and blockchain utility. Beyond the speculative aspect, the $DMC token is designed as a bridge between the brand and its digital community: it covers product pre-orders, governance, and future tokenized assets. Recently, the company also enabled the redemption of DeLorean Time Capsule NFTs and announced further development for the project.

The launch of the Solana bridge comes as DeLorean continues to work toward its "Motorverse" vision—a virtual universe uniting the brand's physical cars and digital assets under a single blockchain identity.