Apple may soon increase the cost of its iPhones. This was reported by Bloomberg journalist Mark Gurman. According to his information, the decision is linked to the same memory and chip supply issues that have already affected other manufacturers.

Why prices will rise

Samsung and Google have previously raised the prices of their new flagships by about $100. Apple is facing similar difficulties: shortages of memory and components are putting pressure on the company's entire product line. Two months ago, the manufacturer already increased prices on most Mac and iPad models by an average of about 23%.

Now, it appears, it is the iPhone's turn. Gurman notes that a price increase for the smartphones looks practically inevitable.

How much the new models may cost

If the company raises the price of the iPhone 18 Pro by $100, the device's starting price would be $1,199 instead of the $1,099 for the current iPhone 17 Pro. That represents an increase of about 9%.

In Gurman's view, such a rise can be considered relatively moderate given the scale of the memory shortage. Apple is likely to absorb part of the additional costs rather than passing the entire burden on to buyers. The company has already warned investors about pressure on gross margins in the current quarter.

In brief

Apple is preparing to raise iPhone prices following Samsung and Google, due to memory and chip supply problems. The potential price increase for flagship models would be about $100 (roughly 9%). The company has already raised prices on Macs and iPads. The manufacturer will likely absorb part of the additional costs itself.