Panasonic apologizes for using Nikon photos to promote its Lumix S9

The compact mirrorless camera Panasonic Lumix S9 was announced last week in China, but it turned out that the company used images taken with a Nikon camera to demonstrate the new model's capabilities. This sparked a negative reaction towards the company, and it has now issued an apology.

The specific images were taken by a Nikon Ambassador. The images, which were subsequently removed, were spotted on Panasonic's official website. Panasonic then released an official statement acknowledging that it used stock photos or authorized images to promote the Lumix S9.

Panasonic also stated that it took the users' comments seriously, which pointed out the issue, and edited the page to make its content clearer. Panasonic expressed its deep apologies for any inconvenience caused to users, fans, and photography enthusiasts due to the incident.

The compact full-frame mirrorless camera Panasonic Lumix S9 is advertised as the lightest model in its category, weighing only 403 grams. The new model is priced at $1500 in the US. It features a swivel screen and a full-frame CMOS sensor with a resolution of 24.2 MP.

It is worth noting that Huawei, Samsung, and other companies have previously been caught in similar situations, using photos taken with professional cameras to advertise their smartphones.