Apple leads list of 100 most valuable companies in the world

November 23, 2023  16:12

In a recent study conducted by Interbrand Corp., Apple has once again secured its position as the most valuable company in the world. The tech giant's brand is now valued at an impressive $502.6 billion, according to the consulting company's research.

This marks the eleventh consecutive year that Apple has maintained its leadership in the rankings. Following closely behind, Microsoft claimed the second spot with a valuation of $316.6 billion. Amazon and Google secured the third and fourth positions, with valuations of $276.9 billion and $260.2 billion, respectively. The fifth spot, mirroring last year's standings, is held by South Korean company Samsung, with a brand value of $91.4 billion.

Toyota claimed the sixth position among global brands with a valuation of $64.5 billion. The Japanese automaker surpassed its German counterparts, Mercedes-Benz ($61.4 billion) and BMW ($51.1 billion), which secured the seventh and tenth positions, respectively.

Coca-Cola and Nike took the eighth and ninth spots, with valuations of $58 billion and $53.7 billion, respectively.

Interbrand Corp. analysts highlighted that the combined value of the world's top 100 brands has seen a 5.7% increase compared to the previous year. Founded in 1974, Interbrand Corp. specializes in brand consulting, using its own methodology to evaluate the brand value of companies.

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