Unprecedented outflow of executives at Apple: Why vice presidents leaving company?

Apple has faced an unprecedented outflow of personnel occupying managerial positions, writes Bloomberg. From the second half of 2022 to today, 11 executives have left the company for one reason or another. Many of them have worked at Apple for more than 15 years.

Most of those who left Apple held the position of vice president (VP), and they reported directly to the company's CEO, Tim Cook. They were some of the key people in the company and were in charge for managing many key aspects of Apple's business.

Bloomberg said the 11 officials who left the company were heads of areas such as industrial design, online store, information systems, cloud technology, aspects of hardware and software development, user privacy issues, sales in emerging markets, subscription services, and procurement.

It is noteworthy that the staff drain at Apple in these areas is much greater recently than in the past. In years past, a company might lose one or two vice presidents in a 12-month period.

During this period, there was an influx of new executives as well in the company, writes Bloomberg. But in most cases, after the departure of the executives, Apple redistributed the responsibilities among those who remained. For example, online store VP Anna Matthiasson was replaced by a direct report, Karen Rasmussen. The responsibilities of Tony Blevins, who ran procurement, were shifted to his peer, Dan Rosckes, and a promoted direct report, David Tom. The sales VP in charge of emerging markets, Hugues Asseman, saw his role split between India Managing Director Ashish Chowdhary and Europe Senior Director Juan Castellanos.

As Bloomberg notes, this reorganization may affect not only those occupying high positions, but also lower-ranking employees. Apple sources also said that some executives at the director and senior director levels may retire in the near future.

Bloomberg added that the outflow of staff at Apple may be partly due to the responsibilities assigned to managers, the growth of bureaucracy in the company, as well as the peculiarities of internal policies and divisions between departments caused by the reallocation of development funds.