Apple plans to release a 15-inch MacBook Air. According to Bloomberg reporter and insider Mark Gurman, the device may be released by the end of 2023.
The company currently tests third-party operating systems in the App Store on new PCs to verify their compatibility, which Gurman said is standard procedure before releasing new devices.
According to Gurman, the 15-inch MacBook Air, codenamed Mac 15.3, will likely be based on an M2 chip with an 8-core main processor and 10 graphics cores, and the screen resolution will be the same as in the 14-inch MacBook Pro. The standard version of the new MacBook will be released with 8 GB of RAM.
Apple hopes that the new computers will help attract customers' attention, which is very relevant today for a company whose product shipments fell by more than 40% in the first quarter. The company expects that the results of the first quarter will be low, but the details and specific numbers will be known only on May 4.
In 2022, the company's business was not so good either: last year iPhone sales decreased by 8%, Mac sales by 30%. In the first quarter of fiscal 2023, which ended on December 31, the company's revenue fell 5%, the first time since the second quarter of 2019. The company's shares fell by 4%.
Apple also plans to release a new 13-inch MacBook Air, a 24-inch iMac, and a 13-inch MacBook Pro. There is information that the MacBook Pro series will be released in 2024, based on TSMC's M3 processors with the new 3nm technology. The company is also expected to release the next-generation iMac PC with the M3 chip in 2023.