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Hexact has launched Hexospark, an all-in-one email outreach and CRM platform and the fourth product of its ecosystem. The platform allows to personalize outbound emails, automate follow-ups and grow sales by nurturing leads from prospect to client in one centralized platform.
“Our new product allows you to search for potential clients on LinkedIn, upload this data to the CRM system, develop a personalized email outreach, plan and automate next steps. And all of this at scale,” Hexact CEO and Co-Founder Stepan Aslanyan told News.am Tech.
Hexospark also integrates with Hexomatic, the company’s flagship product, in addition to other products of its ecosystem like Hexowatch. The new platform is a new tool for marketers, with which you can turn a lead into a customer.
Marketers often send emails to thousands, tens of thousands of potential customers to promote their product. Writing them all individually is time consuming. Hexospark saves that time by allowing them to automatically send personalized emails to thousands of potential customers and identify real customers.
As Lusine Danielyan, Hexaсt Project Manager, told NEWS.am Tech, you don't need to have a technical education to use the platform, it's not even necessary to have a customer base.
"If you don't have it, it's not an issue, because we provide an opportunity to scrape the data. A free extension is integrated to the platform. With this extension, you can scrape any publicly accessible contacts, automatically download it to your CRM database in Hexospark and create an automation workflow for different campaigns."
Lusine Danielyan added that there is an option to create targeted email groups, which will make it easier to organize specific campaigns.
Hexospark is an automation tool with a personalization opportunity.
"Our next step will be email personalization. For example, if you start a coffee marketing campaign, you have a branded cup, the image of which you attach to the email. Through the platform you will be able to depict the recipient's name on the cup in the email sent to a specific recipient. This will make the advertising or marketing campaign more friendly, and it will not give the impression that artificial intelligence is communicating with you. At the same time, the work will be automated, saving a lot of time," Danielyan noted.
She added that the labor-intensive part is the planning stage of the campaign, and then the new platform ensures the follow-up of emails - sending a second, third emails, tracking when there is no need to respond, when it is necessary to contact the client directly.
Hexospark also provides statistics on how many emails were sent, how many failed, how many were opened, how many of the links were clicked, how many were responded, etc.
The Hexospark website also offers guidelines and tutorials for using the product to its full potential and organizing campaigns more successfully. They are mainly prepared by Hexact's Marketing Specialist Siranush Jivanyan. She made a list of the top 50 subject lines for emails. She recommends using subject lines that provoke urgency, or that contain powerful words with value propositions, product updates, a customer-specific approach, reminders, etc.
"Email is the perfect way to build trust and confidence between your brand and your customers. The first thing your recipients pay attention to in your emails is the subject line. It is relatively simple to write a basic subject line, but it is a bit more complicated to craft a subject line that gets your material read again and again," Jivanyan said.
In order to simplify the work of users and save time, ready-made templates for marketing campaigns have also been created, which plan to attach photos, images, files to make a better impression on the addressee.
Hexact products are experiencing steady growth and success. The number of Hexact users has increased 2.5 times this year exceeding 100,000. Hexowatch has been named number 1 in the GetApp 2022 Data analysis software ranking achieving the maximum score of 100. Hexomatic is one of the leaders in the Software Advice ranking.
