TikTok may get an online store

The popular TikTok app is planning to launch a new TikTok Shop service, an online store where brands will be able to sell their products and advertise them with the help of bloggers.

According to The Verge, TikTok has been planning to add an e-commerce section to its app for a long time. The integration of this section has long been hampered by the company's problems in the United States related to allegations of endangering national security. To date, the distribution of the TikTok app has already been restricted in some states.

However, the company has already tried to enter the e-commerce market and launch a fast-selling service for goods during live broadcasts in the United States. However, the popularity of this service turned out to be very low, and it was soon curtailed.

The new online store in TikTok is expected to be moved to a separate section of the application. Its launch is expected in July 2023. But at first, the new service will only be available in the United States.

TikTok recently introduced paid content: 20-minute videos can be sold for $190. The company also announced the launch of a new program, Pulse Premiere, which aims to give users with a large audience the opportunity to earn money from advertising.

Recently, TikTok has introduced another opportunity to earn money: the social network founded the Effect Creator Rewards program and the eponymous fund in the amount of $6 million, from which the creators of popular effects will be paid royalties. However, while this feature is not available in all countries.