In 2024, iPhone sales could fall by 15% as a result of falling demand for these smartphones in China. Ming-Chi Kuo, a well-known insider and analyst at TF International Securities, shared this forecast in his blog.
According to him, in 2024 Apple will order 200 million fewer units of semiconductor components for iPhone production, which means that smartphone shipments will be reduced by 10-15% compared to last year. According to Kuo, this company’s decision is dictated by the fall in demand for the iPhone in China, as well as the segmentation of the premium smartphone market: devices with folding screens have recently appeared on the flagship model market, and they are somehow attracting the attention of potential iPhone buyers.
According to Kuo, all this gives reason to believe that by the end of 2024, Apple will show the largest decline in smartphone market share among all top vendors. Moreover, the company looks set to once again lose its lead to Samsung in volume terms.
Kuo also shared general thoughts regarding the future iPhone 16 series. He believes that smartphones in 2024 will not receive any special innovative improvements, and their main feature will be the integration of AI into iOS 18.