‘Keep complaining, but it will cost $8’: Musk decides on new price of Blue subscription on Twitter

November 2, 2022  10:10

The monthly subscription to have a Blue account verified on Twitter will become more expensive and will become $8. This is what billionaire Elon Musk, who recently became the sole managing director of Twitter, decided.

Initially, the Blue subscription cost $5, but it was believed that the price should be increased to $19.99 per month. Against this backdrop, $8 seems a more reasonable price.

According to Musk, this decision will help to destroy the "current lords & peasants system on Twitter," which, apparently, does not correspond to his ideas about the future development of this platform. Apparently, he meant that now the blue checkmark will be available not only to a limited circle of popular users and celebrities—as it was before.

Many users have slammed Musk's decision, although some popular users, including Marques Brownlee (YouTube: MKBHD), have supported him.

Reaffirming his position, Musk wrote on Twitter: "To all complainers, please continue complaining, but it will cost USD 8." Later he added: "Twitter speaks to the inner masochist in all of us."

According to him, the subscription price can be adjusted depending on the country and the purchasing power of the users.

He added that, in addition to the blue check mark, the new $8 subscription will provide the following benefits:

  • prioritization of replies, mentions and searches, which Musk says is "necessary to combat spam/fraud;"
  • the ability to publish long videos and audio recordings in posts;
  • twice as many ads;
  • Publishers who want to work with Twitter are given the opportunity to bypass the required paid subscription for this purpose.

On Twitter, public figures will be able to get a "secondary tag," which is currently used for politicians. This will help visually distinguish popular accounts from other accounts.

Musk also wrote that if it turns out that the account is a bot or fake, it will be deleted without the possibility of recovery—even if the account has a paid subscription. But later he deleted the post.

On October 28, Elon Musk officially bought Twitter for $44 billion and posted on Twitter: "The bird is freed." He immediately sacked the entire management of the company and ordered the employees to change the main page of this social medium, and by November 7 to increase the monthly fee for Twitter Blue subscription from $5 to $19.99 for verified pages.

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