Apple has released an impressive ad for the iPhone 16. While most of its previous ads have focused on Apple Intelligence, the company is now focusing on the A18 Pro chip that powers the iPhone 16 Pro.

The ad, called All Systems Pro, shows a NASA-style control center where employees are preparing for the launch of the iPhone 16 Pro instead of controlling a rocket launch.

The video says the A18 Pro chip has an improved Neural Engine and an image signal processor that can record 4K video at 120 frames per second. It also highlights the USB-C connector, which, however, appeared in the iPhone 15 Pro.

"The A18 Pro offers a faster neural engine, improved CPU and GPU performance, and a big jump in memory bandwidth. It also powers advanced video and photo features like Camera Control and delivers better graphics performance for next-level gaming," the video description says.