Microsoft is pushing users to buy new computers, even though they can upgrade their operating systems

As the end of Windows 10 support approaches, Microsoft has started showing users alarming full-screen notifications urging them to buy new PCs with Windows 11 and Copilot Plus. At the same time, there is no mention of the option to extend support for the current OS, even though such an option exists.

Microsoft is actively promoting the purchase of new computers with Windows 11 to Windows 10 users. According to The Verge, some users recently noticed full-screen notifications encouraging them to “do more with a new Windows 11 PC” or “upgrade to Copilot Plus PCs” for the “best Windows 11 experience.” However, as with previous notifications of this kind, the "Learn More" link leads to a website advertising new devices.

Notably, these notifications omit the possibility of continuing to use Windows 10 after October 14, 2025, though it is feasible. Users can pay $30 for additional updates for one year, while enterprise customers can purchase up to three years of extended updates. This approach effectively pushes users toward buying new devices instead of opting for extended support for their current OS.

It’s worth noting that aggressive promotion of new operating system versions is a standard practice for Microsoft. For example, the company previously encouraged users of Windows 7 and Windows 8.1 to transition to Windows 10 in a similar manner. However, the current notifications emphasize purchasing new PCs rather than simply upgrading to Windows 11. This is because millions of devices do not meet the technical requirements for Windows 11, which supports only processors released since 2018.

The transition to Windows 11 has been slow, with most users still preferring Windows 10. Even in gaming, where Windows 11 briefly became the leader on the Steam platform this summer, its popularity remains in question. Adding to the confusion is Microsoft’s continued introduction of new features for Windows 10, despite announcing in 2023 that major updates would cease. In June, the company even reopened beta testing for the "old" OS.