Wildberries, the largest Russian online trading platform, and Ecoplatform have signed an agreement to expand cooperation, within the framework of which Wildberries customers will receive discounts and bonuses in exchange for donating clothes.

As part of this partnership, 10,000 boxes with the inscription "Not just a thing" will be placed at Wildberries distribution points, where they will collect clothes that people no longer need.

The agreement was signed within the framework of the St. Petersburg International Economic Conference. The project is planned for three years and will include distribution points in major cities, regional and administrative centers.

Customers leaving clothes in the boxes will get access to the motivation system. in exchange for donated goods, they will receive bonuses in the Ecoplatform application that can be used to receive special offers from partner companies, which include market discounts, purchase of educational courses and payment of utilities.

In addition, users can donate to charities. For each kilogram of clothes donated, 250 points are credited to the user's account.