Ford has announced it will cut 4,000 jobs across Europe, mainly in the UK and Germany, accounting for about 14% of the company's workforce in the region.

Ford has also decided to stop production of a number of cars, notably the Mondeo and Fiesta, to focus on crossovers and electric vehicles.

The job cuts will be completed by 2027. The company said in a press release that "the state of Ford's passenger car business in Europe, where the company has suffered significant losses in recent years and where the industry's shift to electric vehicles and new competition have been particularly disruptive," is of particular concern to the company.

Reuters reports that while new car sales in Europe fell 6.1% in September, Ford's sales fell 17.9%. Without core models like the Fiesta and Focus, Ford will inevitably suffer.

The company’s chief financial officer, John Lawler, recently wrote a letter to the German government, saying: “What we lack in Europe and Germany is a convincing, clear policy agenda to promote electric mobility, such as public investment in charging infrastructure, meaningful incentives to help consumers make the switch to electrified vehicles, increased price competitiveness for manufacturers, and greater flexibility to meet CO2 compliance targets.”