OpenAI the creators of ChatGPT are planning to enter the consumer electronics market with their own wireless headphones under the code name Sweetpea. According to ChinaZ citing sources inside the company the project is being developed in a closed mode and is considered one of OpenAI’s key hardware directions for the coming years.
Sweetpea will not be ordinary earbuds. According to available information this will be a wearable accessory with two small capsules placed behind the ears and a metal charging case of an unusual shape smooth and resembling a polished stone. This design is intended to make the device stand out among competitors and emphasize its premium positioning.
The device is expected to use a 2 nanometer Exynos processor likely from Samsung although OpenAI is also exploring the possibility of creating its own custom chip. Foxconn is mentioned as a potential contract manufacturer which would be consistent with its long history of working with major technology brands.
The main feature of Sweetpea is deep integration with ChatGPT and other OpenAI models. The headphones are expected to provide instant voice access to AI contextual understanding of conversations and real time personalized suggestions.
Inside the company a long term roadmap has already been formed. By 2028 OpenAI plans to release five hardware products. The first of them Sweetpea is scheduled to be announced in September 2026. The target sales volume for the first year is 40 to 50 million units which is extremely ambitious for a newcomer in the wearable device market.
There is also information that Jony Ive the legendary designer who led Apple’s design team for many years and created the look of many of its iconic products may be involved in developing the design of these devices.
OpenAI is preparing to enter the consumer electronics market with Sweetpea AI headphones designed as behind the ear capsules with a stone shaped charging case. The device is expected to feature a 2 nanometer Exynos chip deep integration with ChatGPT and premium positioning as a wearable AI companion. The announcement is planned for September 2026 with a target of 40 to 50 million units sold in the first year. Jony Ive may be involved in the project and by 2028 OpenAI plans to release four more hardware products. This represents one of the most ambitious moves in the company’s history.
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