What types of ads do advertisers prefer today? Yana Yanikyan is the guest of Economix

During the last years, a number of restrictions were introduced in the field of advertising in Armenia. What impact did they have on the industry? What types of ads do advertisers currently prefer? How to evaluate the effectiveness of advertising? Is there a need for regulation, certification or licensing mechanisms in this area?

The author of the EconoMIX program, Suren Parsyan, talked about all this with the executive director of the Media Systems advertising agency, Yana Yanikyan.

Watch the full interview below.