Twitter cuts 10% of its workforce, including head of Twitter Blue

February 27, 2023  10:31

Twitter has laid off at least 200 employees, or about 10% of its total workforce, including Twitter Blue subscription manager Esther Crawford, The New York Times reported.

Citing people familiar with the matter, the paper detailed that this wave of layoffs included product managers, data scientists, and engineers who worked on machine learning and website reliability, which help keep Twitter's various functions running smoothly.

Platformer magazine was the first to write about Esther Crawford's release. In addition to the Twitter Blue subscription, Crawford's responsibilities included preparations for the implementation of the future Twitter payment platform. Besides Crawford, most of her team also lost their jobs. By the way, after the purchase of Twitter by Elon Musk at the end of October last year, Esther Crawford was considered one of the active managers of the company, she even published a photo in which she could be seen spending the night in a sleeping bag placed on the floor of the office.

Some of the laid-off employees learned of their status in emails received Saturday night; others had to guess after losing access to corporate information systems. Among the fired employees were also the founders of Revue and Ueno startups, which Twitter acquired earlier.

As of January, the company had about 2,300 active employees. Now there are actually about 2,000-2,100 employees left at Twitter. When Musk acquired Twitter last year, it had 3,700 employees, but has since cut more than two-thirds of its workforce.

The Verge previously reported that dozens of employees in Twitter's sales and engineering departments were fired last week, including one of Musk's direct reports who oversaw the development of the company's advertising business. After acquiring this social media platform last year, this is actually the third wave of layoffs launched by the billionaire. 

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