OpenAI prepares a major ChatGPT update, turning it into a super-app

OpenAI is working on the largest update to ChatGPT since its launch in 2022. According to the Financial Times, citing sources, the company plans to turn the chatbot into a universal super-app — a central platform for accessing its own AI services and partner products.

What will change in ChatGPT

The new interface will be much more proactive in directing users to additional OpenAI tools, including:

• Advanced AI agents
  • Programming tools (specifically Codex)
  • Image and video generation
  • Third-party partner applications

The first changes will begin rolling out in the coming weeks, both in the web version and mobile apps.

Strategic rationale

The update is seen as an important part of OpenAI's preparations for a potential initial public offering (IPO). The company wants to demonstrate a strong ecosystem and a sustainable monetization model to investors.

Inside OpenAI, ChatGPT is increasingly viewed not as a standalone product, but as the primary channel for acquiring and retaining users, guiding them toward more expensive and profitable services. The corporate segment already accounts for about 40% of the company's revenue. By the end of 2026, OpenAI plans to increase this share to 50%.

Partner applications will also be actively integrated into the ChatGPT ecosystem. Mentioned among them are Canva and Booking.

In brief

OpenAI is preparing a radical overhaul of ChatGPT, turning it into a universal super-app. Users will be more actively directed toward AI agents, programming tools, and partner services. The changes are intended to strengthen the company's position ahead of a possible IPO and significantly boost revenues. The first innovations could appear as early as the coming weeks.