Strategic communication and new technologies: Zoya Barseghyan is the guest of "Did you know?"

There has been a lot of talk lately about strategic communication. What is strategic communication, isn't it the same as PR, public relations? Where, how and for what purpose is strategic communication used?

Is it possible to achieve any result, create any image through strategic communication?

Does the diversity of today's media, including social media, help or hinder the effective implementation of strategic communication?

All these -- and many other questions are discussed in an interview with strategic communication specialist Zoya Barseghyan.