IT professions: Why can't the work of UX, UI designers be underestimated?

The simplicity and convenience of using a website or application depends on whether the user will return to it or not. This highlights the role of IT designers in the process of their creation. Let's try to understand what the specializations of UI and UX designers are, what their difference is, and why these terms are often used together.

What is UX design?

The acronym UX stands for User Experience. The task of this specialist is to create or develop a digital product that will be as efficient, accessible and reliable as possible, and will solve the main problems of users—be useful. That is, they should get a logical structure of the website or application, thanks to which the user will immediately decide how to use it and what he can get from it.

UI Designer: Digital Aesthete 

UI is an abbreviation of User Interface. The task of a UI designer is to create an interactive and visual representation of the user interface of a digital product. That is, this specialist creates buttons, promotional banners, and icons, selects fonts, colors, and other visual components that the user uses when using the product. The main feature of this work is to harmonize all the selected components—creating an eye-pleasing combination in accordance with the company's corporate style.

In many cases, these two professions are combined to create the profession of UI/UX designer, who is responsible for the aesthetic and functional quality and usability of the website.

During work, UI/UX designers mainly use the following programs: Maze, Sketch, Adobe XD, Balsamiq, Figma, Invision, Zeplin, Marvel, Axure, Framer, UXPin, Flinto, etc.

Little bit of statistics

• Return on investment in UX is up to 9900%. That is, for example, a $1 investment in UX can bring a business about $100 in revenue.
• Improving user experience leads to an 80% increase in the key parameter indicator (KPI). The KPI indicator shows how well the business has achieved its goals. This indicator defines the business—for example, 1,000 sales, or $,2000 in revenue, during the month, etc.
• The user-friendly interface leads to a 200% increase in the website's conversion rate. The conversion rate is the ratio of the number of visitors who take any targeted action—purchase, correspondence, etc., again defined by the business—to the total number of visitors.
• Only one percent of people believe that the online trading platforms they visit meet their expectations.
• 90% of visitors don't return to a website because of bad UX.
• Smartphone users are five times more likely to abandon websites if they are not optimized for the device.
• A delay of just one second in the launch of the site reduces the number of conversions by 7%.
• 70% of online businesses fail because of bad UX.
• 75% of customers form an opinion about the reliability of a website based on its aesthetic appearance.
• 59% of people prefer an impressive website design, whereas 41%—simple.
• One of the main reasons (52%) for visitors not returning to a website is its unaesthetic appearance, followed by insufficient or unavailable information about the company's activities on the website (46%).

UI/UX designer profession in Armenia

In Armenia’s market, the professions of UI and UX designers are mostly combined. It's no secret that this profession is in great demand in the country, thus creating a demand for courses to teach it, which promise to introduce all its nuances within months and train ready-to-work professionals.

According to the Glassdoor platform, the salary of UI/UX designers in Armenia varies between 150,000-1,000,000 drams per month.