For Apple’s 50th anniversary: Caviar embeds a piece of Steve Jobs’ turtleneck into the iPhone 17 Pro

To mark the 50th anniversary of Apple, the Russian brand Caviar has released an exclusive series of customized iPhone 17 Pro models, with the highlight being the “Steve Jobs” edition. A fragment of the original black turtleneck worn by the company’s founder is literally embedded into the smartphone’s body—the very one that became part of Steve Jobs’ iconic look.

Design inspired by the first iPhone
The smartphone is finished in a black-and-silver color scheme and styled after the original 2007 iPhone: featuring distinctive engraving, a slightly shifted Apple logo, and a minimalist design. At the center of the back panel is a titanium logo, inside which, under protective glass, sits a piece of fabric from Jobs’ turtleneck. The authenticity of the fragment is confirmed by a certificate.

The design is complemented by the inscription “50 Anniversary Edition” and Steve Jobs’ signature. Altogether, it looks premium, understated, and highly recognizable.

Other versions in the collection
In addition to the main model, the series includes two more:

• “Black Apple” — a fully black titanium body with a carbon texture and minimalist design
• “Gold Apple” — a carbon pattern combined with gold elements and a raised Apple logo made of 18-karat gold

All three models are based on the iPhone 17 Pro.

Edition size and price
The collection has been released in a very limited run:

• “Steve Jobs” — only 9 units
• “Black Apple” and “Gold Apple” — 50 units each

Prices start at 399,000 rubles depending on the version.

In brief
Caviar has released a limited series of iPhone 17 Pro models to celebrate Apple’s 50th anniversary. The flagship “Steve Jobs” version contains a real fragment of the founder’s black turtleneck, confirmed by a certificate. The design references the original 2007 iPhone. The edition is extremely limited: 9 units of the main version and 50 units each of the other two (“Black Apple” and “Gold Apple”). Prices start at 399,000 rubles. This is one of the most expensive and exclusive custom iPhones ever made.