ASUS at Computex 2025: New AI-Powered Solutions

At the Computex 2025 exhibition in Taipei, ASUS unveiled a range of innovative devices and solutions with artificial intelligence support, targeting diverse fields—from creativity and work to healthcare and IoT applications. According to Gazeta.Ru, citing the company’s press release, the highlight was the announcement of the updated ProArt laptop lineup, designed for professionals who value power, portability, and cutting-edge technology.

ASUS ProArt P16: Power for Creative Tasks

Technical Specifications
The flagship of the lineup, the ASUS ProArt P16 (H7606), is positioned as the ideal tool for designers, videographers, and other creative professionals. Its key features include:

• Processor: AMD Ryzen AI 9 HX 370, delivering up to 50 TOPS (tera operations per second) for high computational power in AI tasks.
• Graphics: NVIDIA GeForce RTX 50-series GPU (up to RTX 5070), providing up to 321 TOPS for AI effect processing and accelerated rendering in professional applications like DaVinci Resolve (2.5x faster video editing) and Adobe Premiere Pro (4.5x faster AI Speech Enhance).
• Display: 16-inch 4K OLED ASUS Lumina touchscreen with 3840x2400 resolution, 60 Hz refresh rate, 100% DCI-P3 coverage, and up to 500 nits brightness. The display is certified for accurate color reproduction and supports a stylus with 4096 pressure levels.
• Memory and Storage: Up to 64 GB LPDDR5X RAM (7500 MHz) and up to 4 TB PCIe 4.0 SSD, ensuring fast loading and smooth handling of heavy projects.
• Design and Portability: At just 14.9 mm thick and weighing 1.85 kg, it’s among the lightest in its class. The Nano Black chassis with anti-glare, fingerprint-resistant coating meets the MIL-STD 810H military standard.
• Battery Life: A 90 Wh battery provides up to 10 hours of operation for everyday tasks like programming or multimedia playback.

AI Capabilities
The ProArt P16 is a Copilot+ PC, enabling local AI tool execution thanks to its powerful neural processing unit (NPU). It comes with exclusive ASUS creative applications:

• MuseTree: Generates images from text descriptions, perfect for creating concepts and visualizations.
• Idea Editor: An AI-powered image editor with features for erasing, filling, and replacing objects.
• StoryCube: A digital asset manager with AI-driven text and image search, simplifying media library organization.
• ProArt Creator Hub: A control center for performance tuning, color calibration, and workflow optimization.
• GlideX: A solution for device synchronization, streaming, and photo gallery management.
  These apps leverage local AI processing for high speed and data privacy.

Design and Ergonomics
The ProArt P16 features a minimalist matte black chassis resistant to fingerprints, a large trackpad with an integrated DialPad—a touch-sensitive ring for precise adjustments in apps like Photoshop or Premiere Pro. The spacious keyboard is comfortable for extended use, though the backlight on the numeric row of the AZERTY version has some flaws.
The laptop offers a wide array of ports: USB 4.0 (40 Gbps), USB 3.2 Gen 2 Type-C and Type-A, HDMI 2.1, a 3.5 mm audio jack, and an SD Express 7.0 card reader. Wi-Fi 7 support ensures high-speed connectivity.

Other ASUS Innovations

Beyond the ProArt P16, ASUS introduced the ProArt X870E-CREATOR WIFI motherboard with the ASUS AI Advisor, a virtual assistant that answers user queries in natural language, offering both basic guidance for beginners and technical details for professionals. The board is tailored for content creators and supports high-performance configurations.
ASUS also announced other ProArt models: the PX13 (a convertible laptop) and PZ13 (a detachable tablet), powered by the AMD Ryzen AI 9 HX 370 or Snapdragon X for the PZ13, providing flexibility for various work scenarios.

Comparison with Competitors

The ProArt P16 stands out against rivals like the MacBook Pro 16 due to its local AI processing and more affordable pricing. For example, a model with an RTX 4060, 32 GB RAM, and 1 TB SSD starts at $1,899, while a comparably powerful MacBook Pro costs more. However, the 60 Hz display may be a drawback for tasks like gaming compared to competitors with 120 Hz screens, such as the Razer Blade 16.

Pricing and Availability

The ASUS ProArt P16 is available for pre-order with the following prices:

• Base Configuration (RTX 4060, 32 GB RAM, 1 TB SSD): $1,899.
• Mid-Tier Configuration (RTX 4070, 32 GB RAM, 2 TB SSD): $2,299.
• Top Configuration (RTX 4070, 64 GB RAM, 2 TB SSD): $2,699.
  Sales will begin in Q2 2025 through the ASUS Store and Best Buy. Buyers receive a free 3-month Adobe Creative Suite subscription and 6 months of CapCut Pro.

Conclusion

The ASUS ProArt P16 is a powerful, portable laptop that combines advanced AI technology, a stunning 4K OLED display, and a rugged design meeting military standards. It’s ideal for creative professionals who prioritize performance, color accuracy, and mobility. Despite the 60 Hz display limitation, its exclusive AI apps and competitive pricing make the P16 one of the best solutions for content creators in 2025. The Computex 2025 presentation reaffirmed ASUS’s role in setting trends in AI and portable workstations.